The Public Safety Network's Services
We provide services to companies of all types and sizes that address the public safety market- early stage, growth and market leaders. In some cases, market leaders may be rolling out a new, untested public safety solution and need early stage or growth services for that particular product or service. We customize our offerings so that our clients receive exactly what they need to be successful.
Early Stage
Strategy And Planning
- Go-to-market strategy and planning
- Review investor materials & messaging
- Provide industry expert references to investors
- Strategic partnerships analysis & development
- Board advisory services
- Advisory board strategy and implementation
Product
- Product-market fit analysis, including value-add to the end user
- Pricing analysis and market feedback
- Product features analysis and market feedback
Marketing
- Market analysis by discipline: TAM, buying patterns, tech trends
- Use case development
- Customer persona/profile development
- Product launch strategy, planning and implementation
Sales
- Sales model and playbook development
- Channel partner strategy & development
- Reference customer identification
- Reference customer development
- Serve as a reference to prospect customers
- BDR and AE services (in-house or outsourced implementation services)
- Product demonstration review, analysis and feedback
Growth
Strategy And Planning
- Strategic planning and roadmap development
- Board advisory services
- Advisory board strategy and implementation
- Go-to-market strategy review and analysis
- Government relations strategy development and implementation
Product
- Competitive analysis
- New product feature development analysis
- Strategic partner/bundled service offering analysis and development
Marketing
- Trade association strategy and relationships
- Earned and social media strategy and implementation
- Content development and review
- Cross-promotional brand awareness (blogs, social, video)
Sales
- Channel partner, dealer/distributor and cooperative purchasing strategy & development
- Serve as a reference to prospect customers, and participate in customer meetings
- BDR and AE services (in-house or outsourced implementation services)
- Product demonstration review, analysis and feedback
- Current pipeline review and analysis, focusing on closed/lost analysis and feedback
Market Leaders
Strategy And Planning
- Understanding of market trends and strategic analysis of product/company positioning
- Develop self-sustaining and scalable processes to continue to assess market and trends
- Government relations strategy development and implementation
Product
- New product development analysis focusing on diversification, feature development
Marketing
- Trade association strategy and relationships
- Earned and social media strategy and implementation (“surround sound” strategy)
- Content development and review
- Market analysis
- Cross-promotional brand awareness (blogs, social, video)
- Public speaking representation
- Analysis of marketing & sales effectiveness
Sales
- Channel partner, dealer/distributor and cooperative purchasing strategy & development
- BDR and AE services (in-house or outsourced implementation services)
- Hiring, training, oversight of in-house business development and sales team